In the US: Mondays, 9/8c, TNT
Over the years, there have been surprisingly few shows set in the world of advertising. Given that it’s a sexy, sexy industry, filled with volatile creatives, loads of money and gadzillions of product placement and sponsorship opportunities, you’d have thought it would have been a no-brainer, but apparently not. Bewitched and Mad Men and that’s about it, really.
So, finally, at last, comes the show we’ve all been waiting for (?). Produced by former advertising execs and current producers of The Closer, Trust Me stars Eric McCormack (Will in Will and Grace, who recently had a brief sojourn on The Andromeda Strain), Tom Cavanagh (JD’s brother on Scrubs and Eli’s father on Eli Stone) and Monica Potter (Boston Legal and Martha in Martha, Meet Frank, Daniel & Laurence).
While the lack of class A drugs probably disqualifies it from being called a realistic portrayal of the advertising industry, in many ways it’s a reasonably accurate look at the egos of the creatives in the boys’ club that is the modern advertising industry, right down to the fact there’s only one woman in it.
Pity it’s not as funny as it thinks it is.
