Canal+’s campaign for season 3 of Le Bureau des Légendes (The Bureau) is a bit like watching paint drying

I love Le Bureau des Légendes (The Bureau). It is almost certainly the best French-language TV show I’ve ever seen and that includes all of Engrenages (Spiral). Good news! Season 3 is just starting on Canal+ in France, which means that fingers crossed, it’ll be on Amazon in the UK within the next few months.

However, in its native land, it has to be said, the ad campaign to promote it isn’t exactly going all out to sell its virtues. True, it’s not the most action-packed of shows, despite being a spy drama, although it does have its moments. But all the same, Canal+ is very much preaching to the converted with its latest campaign…

To be fair, they do have one cool one. Spoilers ahoy, obviously…