What audience is the Hannibal Blu-Ray targeted at?

So I got my copy of the first season of Hannibal through the post today (buy it, it’s brilliant, even if there are only a couple of extra features on the Blu-Rays). Like most Blu-Rays and DVDs, it contains recommendations from critics on the cover:

Hannibal UK Blu-Ray

The recommendation says:

“The scariest, most compelling TV chiller for years”

Indeed. But who’s it from?

Hannibal - as recommended by Heat

Yes, Heat magazine. Hmm. Are the readers of Heat really the best target audience for Hannibal? Or have the marketers merely noticed that Hannibal airs on Sky Living in the UK and assumes that the show will be beloved by the same people who watch America’s Next Top Model?


  • Rob Buckley

    I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.

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