What audience is the Hannibal Blu-Ray targeted at?

So I got my copy of the first season of Hannibal through the post today (buy it, it’s brilliant, even if there are only a couple of extra features on the Blu-Rays). Like most Blu-Rays and DVDs, it contains recommendations from critics on the cover:

Hannibal UK Blu-Ray

The recommendation says:

“The scariest, most compelling TV chiller for years”

Indeed. But who’s it from?

Hannibal - as recommended by Heat

Yes, Heat magazine. Hmm. Are the readers of Heat really the best target audience for Hannibal? Or have the marketers merely noticed that Hannibal airs on Sky Living in the UK and assumes that the show will be beloved by the same people who watch America’s Next Top Model?

  • JustStark

    Or did they just find the best bit from all of the reviews and put the source in teeny tiny letters in the hopes nobody would bother to look at it?

    Welcome back.

  • Thank you.

    You're probably right re: why, although there's always the faint possibility that the TV-literate will know that Boyd Hilton is the TV editor of Heat. Whether he did the review or not, I can't say. But they should write “Boyd Hilton” instead of “Heat”.