Spend a weekend in a hotel in Cardiff? Not a totally attractive offer, but not awful: I spent Christmas last year in a hotel in Cardiff and it was actually very nice. All the same, how could a couple of days in a plush hotel in Wales’ capital be made even more attractive?
I know. How about if there was a leaflet available that told you where Doctor Who had been filmed in the city? Grabs you now, doesn’t it?
Okay. How about if there was a blow-up Dalek as well?
Whoops. Disturbing now, isn’t it? It makes the claim, “We’re now seen as a sexy city to visit,” take on a whole new upsetting dimension.
Oh dear. I suspect the Park Plaza hotel is going to have to try harder for this particular cashing-in scheme to work. Perhaps they should talk to Travelodge about innovative ways to drum up trade?