ITV3: the network that doesn’t like to advertise

ITV3 has been around for some time, mainly in the guise of Granada Plus before it got rebranded. It now has another relative, ITV4, which is supposed to be a “man’s channel”, showing American imports among other things.

Good theory. So why is it that all the good American imports are on ITV3? You wouldn’t know they were there because there’s no advertising. Yet, Numb3rs debuted on there a few weeks ago, as did Touching Evil (the US version). What does ITV4 have? The re-make of Kojak, which was so bad I stopped watching after ten minutes.

Sure ITV3 is essentially still the home of Poirot repeats, but they should think about moving over the new US imports to ITV4 if they’re not going to waste them.


  • I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.