Do the people of Aberystwyth really want to stare at Y Gwyll (Hinterland) all day?

Okay, so there aren’t a lot of TV shows set in Aber and the show’s probably done a lot for tourism to the twon, but do people really want to stare at Richard Harrington looking a bit broody in Y Gwyll (Hinterland) for the next two years? I wouldn’t have thought so, but S4C disagrees – it wants to stick a great big mural on the side of an art shop in the town. Planning applications are in, so let’s so wait and see what happens next…