As always, bringing up the rear in the US’s upfronts week is The CW (and assorted cable channels). The CW has traditionally been associated with – and indeed has specifically targeted – young women with its shows, but thanks to the success of the likes of Supernatural and Arrow and the lack of success of The Carrie Diaries et al (as well as a little pressure from the affiliates), it is looking to get some more men watching
“As you might have noticed, it’s a very different CW,” CW Chief Mark Pedowitz says, explaining that when he started with CW in 2011, “we were the Gossip Girl network…We wanted to bring more men to the network – and to add more original programing throughout the year.”
The means to achieve this? More superheroes. Well, The Flash, anyway. And angels and zombies. But the channel isn’t going to forget its core, so it’s also lined up Jane The Virgin. Yes, in The CW world, men like superheroes, women like programmes about women and babies. Sigh.
Anyway, here are the trailers for the Fall line-up, but we’ll have to wait to see glimpses of mid-season shows iZombie and Messengers.
The Flash (Tuesdays, 8/7c)
Produced Bonanza Productions in association with Berlanti Productions and Warner Bros TV based upon characters published by DC Entertainment. From writer/executive producers Greg Berlanti and Andrew Kreisberg, director/executive producer David Nutter and executive producer Sarah Schechter.
Jane the Virgin (Mondays, 9/8c)
Produced by CBS Television Studios. From writer/executive producer Jennie Snyder Urman, director/executive producer Brad Silberling and executive producers Ben Silverman, Gary Pearl and Jorge Granier.