Cinemax and the BBC’s Hunted tries to do viral

Hunted is a relatively new thing: a shiny British-American action co-production. Like its predecessor, Sky’s Strike Back: Project Dawn, it’s co-produced by Cinemax and showrun by Frank Spotnitz, but in this case, it’s going to be on BBC1 and it’s made by Kudos, the people behind Spooks. It stars Melissa George as a sort-of spy, starts this Thursday at 9pm on BBC1 and on October 19 at 10pm on Cinemax in the US. Also like Strike Back: Project Dawn, it looks great but with a plot that is ‘muchos bobbins’. Here’s a trailer:

Over in the US, Cinemax is trying to raise interest in the show by viral marketing. They’ve set up a web site, Byzantium Tests, that ostensibly claims to be a personality test to see if you are suitable – i.e. disturbed and sociopathic enough – to join Byzantium Security, which is the company (I’m guessing) that Melissa George works for/used to work for in Hunted.

Here’s one of the tests. It features George doing her absolute level best attempt at an English accent.

Unfortunately, I simply don’t have the time to go through the estimated 1.6×10^10 questions in the test to see if it’s any good, but I’m told there’s a good pay-off at the end. Let me know if you make it all the way through…

Author

  • Rob Buckley

    I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.