M80 and their ‘precise’ marketing

M80 have been to some marketing seminars it seems. Apparently, this new Web 2.0 thing is going to be a great way to get free marketing done, with bloggers the new way to spread word-of-mouth publicity, bypassing those traditional gatekeepers and arbiters of opinion, the critics (yes, I do write for marketing mags. Why do you ask?).

M80’s ‘Darryl’ has just written to reach out to me:

Hi,

I just found your Sleeper Cell blog entry: [http://www.the-medium-is-not-enough.com/2006/10/showtimes_free_content_weekend.php] and I think you may be of some help to me. I’m reaching out to you on behalf of M80 & Showtime regarding Sleeper Cell: American Terror. Sleeper Cell: American Terror airs from Dec. 10 – 17th each night at 9PM ET/PT. See it first On Demand—all eight parts available December 10th. The hidden face of terrorism is again revealed, as you go beyond the headlines for an unflinching look at the defining issue of our time. Since you mentioned Sleeper Cell, I thought that you might be interested in posting a review of Sleeper Cell: American Terror on your blog? You seem like a reputable influencer, so I think you’d be a big help to us.

If you do not have Showtime and would like to watch Sleeper Cell: American Terror Showtime is inviting you to become a VIP Insider: http://www.sho.com/site/vip/home.do?source=sleepercell_m80_firstlook

Password: sneakpeek

You can check out the Sleeper Cell: American Terror banners and other resources here: http://assets.m80im.com/webmasters/sleepercell/SleeperCell.html

Please let me know if you’re interested!

Thanks!

Darryl, M80

darryl@m80im.com

www.m80im.com / www.m80teams.com

Now clearly ‘Brandon’ hasn’t read my blog entry and is probably an automated web spider or something. And he hasn’t bothered to work out that I’m in the UK and can’t access the Showtime web site, let alone his sneak preview, thanks to the blocking mechanism Showtime’s put up.

Nor has ‘Darryl’ noticed that ‘Brandon’ wrote to me using very similar wording not so long ago.

Hi,

I just found your Television-related blog entry: http://www.the-medium-is-not-enough.com/2006/05/cbs_shows_coming_back.php, and I think you may be of some help to me. I’m reaching out to you on behalf of M80 & Fox regarding a new Vanished viral video. I think you or your readers will find it very worthwhile. You can view the video here: http://assets.m80im.com/webmasters/vanished/Vanished.htm.

Since you mentioned Television, I thought that you might be interested in posting the video on your blog? You seem like a reputable influencer, so I think you’d be a big help to us.

You can check out the video and more here: http://assets.m80im.com/webmasters/vanished/Vanished.htm

Please let me know if you’re interested!

Thanks!

Brandon, M80

brandon@m80im.com

www.m80im.com / www.m80teams.com

But does it not bother them that I mock them and put their very poor marketing spam on the blog? Are their clients not slightly unimpressed by how little effort they put into their campaigns? Isn’t the whole point of PR and marketing to build up relationships with people, to get to know them and their needs?

Stupid M80.

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