Apparently, those Doctor Who mobisodes (aka TARDISodes) were none too popular. Although 2.6 million people downloaded them onto their home computers, only 40,000 people watched them on their mobile phones.
Iain Tweedale, the new media editor for BBC Wales, points out that the pricing to download mobisodes – £1.50 to £2 – probably put a load of people off, particularly when all they had to do was watch them for free on their home computer. But I think there were a couple of other obvious problems:
- They were only a minute long and nothing happened in them really
- They didn’t feature either the Doctor or Rose.
So £2 to download something that wasn’t actually very interesting, £26 to download the whole season’s worth. You could get several DVDs for that price. I know which I’d rather watch.
Still, Lost is going to up the ante in the US with mobisodes that star the actual cast members, and Battlestar Galactica‘s webisodes already did more or less the same thing. So maybe next series’ will be better.