The New Adventures of Old Christine finds a UK home

Julie-Louise Dreyfuss’ latest US comedy, The New Adventures of Old Christine, has found itself a home in the UK, according to Broadcast: UK Gold. Presumably, given the show’s less than a few months old, this is some new definition of ‘gold’ that they’re going with, rather than the previous ‘golden oldie’ definition – something along the lines of gold-top milk, I suspect.
I thought the show was pretty pants when I caught its first episode, but you might find it absolutely the best thing ever. So why is it on UK Gold rather than Channel 4 or Five? I suspect those channels’ purchasers have come to roughly the same conclusion as I did…