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Our Joanna does like to talk, as her appearance on Jonathan Ross’s show proved beyond contention. Now she’s launching a campaign to encourage people to talk more.

Knowing how important it is to make time for a chat, Joanna is encouraging us all to slow down , have a cup of tea, snuggle up on the sofa, and make time for our special calls.

Brits still spend a breathtaking amount of time talking to each other. However, the quality of those conversations is in jeopardy.

Increasingly we’re squeezing in our calls when we’re doing other things, rather than making time for a proper chat with people we care about, and this is damaging relationships and killing quality conversation. Calls made hurriedly in transit (or chit for short) are getting in the way of our chat. These are just some of the findings of a new social study carried out by BT as it paints the UK’s first ‘Talktrait of a Nation’.

As part of the study, people can go to www.talktraits.co.uk and take a quiz to find out whether they are a Happy Chatter, a Duty Dialler, an Evader or even an Unrung Hero.

Here she is in what’s obviously her home and not a set, looking exactly the way she does whenever she’s on the phone.