The West Wing was a show about politics that also had an effect on politics – many of Tony Blair’s advisors were avid West Wing fans, for example, and the show’s heady brand of liberal optimism about politics affected them, too.
However, perhaps one of the strangest effects of the show, nearly a decade after it finally left our screens, was ‘the Big Block of Cheese Day’.
Last year, the White House launched a virtual Big Block of Cheese Day. You knew about that, right? Perhaps not.
Recognising it might have been a little too low profile last year, this year, it’s got a whole bunch of The West Wing‘s cast together to promote the second Big Block of Cheese Day. What would you like to talk about?
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I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.
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