What audience is the Hannibal Blu-Ray targeted at?

So I got my copy of the first season of Hannibal through the post today (buy it, it’s brilliant, even if there are only a couple of extra features on the Blu-Rays). Like most Blu-Rays and DVDs, it contains recommendations from critics on the cover:

Hannibal UK Blu-Ray

The recommendation says:

“The scariest, most compelling TV chiller for years”

Indeed. But who’s it from?

Hannibal - as recommended by Heat

Yes, Heat magazine. Hmm. Are the readers of Heat really the best target audience for Hannibal? Or have the marketers merely noticed that Hannibal airs on Sky Living in the UK and assumes that the show will be beloved by the same people who watch America’s Next Top Model?