YA Heroes promo – Superbowl

Heroes superbowl

NBC is going all out this year to get people watching Heroes again, after volumes two and three put everyone off it. It’s even making a special ad to run during the Superbowl to advertise the show, the theme of the commercial being “what if the Heroes used their superpowers to cheat in a game of football?” Looks like everyone – even Ali and Haydn – gets to play, although Jack Coleman will be sitting on the sidelines as the team’s coach.

I’ve put together a playlist of behind-the-scenes interviews, as well as some footage of the ad being filmed (you’ll have to wait until the Superbowl to see the final version) over at YouTube, but none of the vids are embeddable so you’ll have to go there to watch them. Sorry.


  • Rob Buckley

    I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.

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