The Apprentice and the tasks

Sir Alan Sugar

Is it just me or are the tasks starting to seem a bit daft on The Apprentice? Part of me is longing for something, I don’t know, a bit more properly business-like. “Oh, look, they have five minutes to prepare for something they’re all woefully underqualified to do. That’s a good test of whether they’d be able to head up a major division of a global business company.”

Obviously, this is not a new criticism. But I’m looking for a little variety, I think. Something new, rather than the same old, same old. How about you?

PS Any Mac users think the teams would have done better if they’d had MacBooks and iPhoto instead of HP Windows rejects?

PPS Why do all the news outlets insist of putting the names of the fired apprentices on their front pages the very next day? Either you watched it, in which case you know who was fired, or you didn’t – in which case you either don’t care or you’re now very hacked off. Like me.


  • Rob Buckley

    I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.

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