As we all know, it’s hard to move for Apple product placement in TV shows. In fact, it was actually possible to predict who was good and who would turn out to be a baddie during the first season of 24, according to whether they used a Mac or not.
The burning question among followers of this trend has been, “When will the iPhone first appear in the hands of a hero during the Fall season?”.
Worry not, my friends. The answer is here already. Kevin McKidd uses one in Journeyman. Keep your eyes peeled for corporate indoctrination.
I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.
As we all know, it’s hard to move for Apple product placement in TV shows. In fact, it was actually possible to predict who was good and who would turn out to be a baddie during the first season of 24, according to whether they used a Mac or not.
