Film Four to go free

No mention of when it’s going to happen, but the Media Guardian is reporting that Film Four is finally to do the sensible thing and become a free-to-view channel. Given its tiny subscriber base, the news isn’t wholly surprising.

Film Four is a channel that in theory, is great. Yet it never was in practice. I, for one, should have been one of its obvious targets, but frankly, I could never justify the cost, given that whenever I looked at its listings, there was never anything on I wanted to watch. There should have been, but there wasn’t.

I might have been happy with it as pay-per-view so that I could watch the occasional movie of interest as it floated by, but free sounds even better. I hope the move is as much a success as the shift of E4’s sales model was.

UPDATE: Broadcast Now says Film Four will be free to view in July.

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