£120m for Friends Reunited

ITV, apparently having decided its output is so high quality it can waste money on dotcom acquisitions, has decided to spend £120 million on Friends Reunited. Nutters.
Does anyone really bother with Friends Reunited any more? I haven’t updated my entry in a year. Neither has anyone else at any of the schools, clubs, workplaces, etc that I went to. The bulletin boards aren’t clogged up with people chatting. None of the people who failed to sign up when it was at its peak have had a change of heart recently.
It’s dead. It’s so 2001-2003.
If ITV really has that much money to throw around, perhaps it might like to spend more on decent programming and its ITN contract so that the latter’s journalists can afford to eat food for a change.

Author

  • I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.