Mad Men

In the US: Sundays, 10/9c, AMC
In the UK: Acquired by TCM UK to air in 2012

There’s been a lot of talk this season about AMC’s Mad Men. The Playboy Club and Pan Am have both supposedly been trying to emulate the success of Mad Man by both being set in the 60s and allegedly glorifying sexism, racism, et al. The parallels are relatively few and often spurious but what people have latched onto in this 60s setting. Apparently, until Mad Men, period drama didn’t happen on US TV so clearly anything period must owe a debt to Mad Men.

Now overlooking the quasi-period (e.g. Quantum Leap, New Amsterdam, Journeyman, That 70s Show, Life on Mars) as well as actually period (e.g. Glory Daze, Swingtown) is one thing. But to overlook the western? That’s downright ridiculous.

The western was once the mainstay of US TV: Bonanza ran for 13 years, Gunsmoke ran for 20 years and there were countless others. Modern day TV networks also haven’t forgotten the western: HBO had Deadwood while FX’s Justified is essentially a western set in modern times; and even as I type, the development slates at various US networks are already filling up with a whole new batch of westerns, ready to be unleashed on us next September, including a remake of the classic TV western The Rifleman.

But now look. While everyone’s been fixated on the 60s as the Mad Men USP, AMC – the home of Mad Men – is trying its hardest to cash in on the success of its own, currently absent show (as well as its first ever original mini-series, Broken Trail) with another period piece that relishes the mores and prejudices of a rapidly changing American society. Can you guess when it’s set?

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