TMINE

The joys of a precisely targeted marketing campaign

15 August 2006 Rob Buckley 2 Comments

Apparently, I’m a “reputable influencer” since I mentioned Television.

Hi,

I just found your Television-related blog entry: http://www.the-medium-is-not-enough.com/2006/05/cbs_shows_coming_back.php, and I think you may be of some help to me. I’m reaching out to you on behalf of M80 & Fox regarding a new Vanished viral video. I think you or your readers will find it very worthwhile. You can view the video here: http://assets.m80im.com/webmasters/vanished/Vanished.htm.

Since you mentioned Television, I thought that you might be interested in posting the video on your blog? You seem like a reputable influencer, so I think you’d be a big help to us.

You can check out the video and more here: http://assets.m80im.com/webmasters/vanished/Vanished.htm

Please let me know if you’re interested!

Thanks!

Brandon, M80

[email protected]

www.m80im.com / www.m80teams.com

‘Reached out to’? “Poor us. We’re in such terrible trouble. Please help us. We’re reaching out to you.” If I had Fox’s cash, I don’t think I’d be in trouble or in need of reaching out to anyone.

Send me the screener, Fox, and I’ll give that a review. But your virals are pants. And so are your spam-boys…

Yet another Dune cash-in book arrives

9 August 2006 Rob Buckley 2 Comments

Brian “Son of Frank” Herbert and Kevin J Anderson are putting the finishing touches to “Dune 7”, aka the latest cash-in book in the Dune series. I’m really getting sick of these.

The ostensible explanation for these books is that Frank Herbert, the author of Dune, had huge numbers of notes for his books sitting around in safety deposit boxes. Herbert Jr and Anderson found them and together, have been putting flesh on them to create new novels that fill in the gaps that Herbert was probably going to fill himself.

Now, fair-dues, the last three books of the original series weren’t great and even the second and third lacked the spark of Dune itself, but with each new book these two produce, the quality average keeps going down. So far, they’ve written a series of prequels set in the early origins of the Dune universe, a series of prequels set just before the original series of books and a collection of Dune short stories.

But what’s noticeable is just how bad these books are.

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