So, not so long ago, someone went and apparently stole some beer in Blackpool. Not a big crime and not one that would normally garner much attention. Except the man was recorded on CCTV and he happened to look like someone quite famous.
That still normally would be one of those things that in the old days, would end up in a piece on Nationwide, but go no further. But these days, as well as making it into The Guardian, it can cross the planet and even draw the attention of Hollywood stars.
Including David Schwimmer. This is his response.