Dell has a new advert for ‘Dell Cinema’ – basically, a good display, sound system and WiFi card – that deserves a good nitpick, because it’s even more nonsense than most ads:
“If it’s made for a cinematic experience”. That’s a picture of Netflix’s Stranger Things. It was made for TV, not the cinema.
“It’s made for Dell”. If it had been made for a cinematic experience, that would be found in the cinema, not on a laptop with a 13″ screen.
“Screen images simulated”. You can’t even see how good Dell Cinema is from the ad. Sure, I’ll just take it on trust then.
I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.
