Possibly the worst merchandising idea ever: Penny Dreadful action figures

I’m not one for an action figure myself. I’m an adult for one thing.

Okay, cheap shot. I do appreciate that some grown-ups enjoy playing with an action figure. I’m not sure why, but I’m not sure why people watch Mrs Brown’s Boys, either. It takes all sorts to make a world, I guess.

But surely, surely, there is no point whatsoever to these figures, which are going to be unveiled at Comic-Con: Eva Green and Josh Hartnett in Penny Dreadful.

Josh Hartnett/Ethan Chandler

Penny Dreadful action figure of Eva Green

I’m sure that there will be some uptake, despite the fact they’re pretty poor. But what’s the point? In a show populated by Dracula, Frankenstein, Frankenstein’s Monster, Van Helsing, Mina Harker and Dorian Gray, they’re going with “the guy who can shoot things and has a secret (that you can’t exploit with this action figure)” and “the woman who gets possessed a lot while hamming it up”? How odd.

Still, it takes all sorts to make a world, I guess.

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Author

  • Rob Buckley

    I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.

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