Nostalgia corner: Treasure Hunt (1982-89, 2002-03) and Interceptor (1989-90)

Helicopters, treasure and Anneka Rice's bottom

Treasure Hunt

Back in the early days of Channel 4, the urgent need for ideas to fill an entire network full of programming was clear. Despite all the preparation time and work, you don’t just create seven days of year-round programming out of nothing. So, Channel 4 looked around the world for formats it could use.

For game shows, there was a problem: ITV had pretty much sown up the US format-acquisition market, taking everything from Family Fortunes and The Price is Right. So Channel 4 had the interesting idea of plundering French TV for formats.

Like Countdown? Think it’s British? Then gasp in awe at the original show, Des chiffres et des lettres, at 47 years old the oldest TV programme on French TV and one of the longest-running game shows in the world:

Another fondly remembered Channel 4 game show that started at the same time also originated on French TV. Treasure Hunt began life as La Chasse au Trésor (and eventually La Chasse aux Trésors) on Antenne 2:

In it, a bunch of people back in a studio solved clues that would lead to treasure. They themselves didn’t do the hunting: that was up to a guy in a helicopter who followed their instructions. And here in the UK, with Treasure Hunt we got more or less the same thing, with former newsreader Kenneth Kendall helping a motley collection of contestants back in a studio to solve clues, all while ‘a skyrunner’ went out in a helicopter, usually in the UK, sometimes in exotic locations like Australia, to find the next clue and eventually the treasure.

That skyrunner – Anneka Rice, the possessor of one of the most famous, award-winning bottoms on British TV. Here are the very familiar titles.

Treasure Hunt stayed very faithful to the original French format for almost all of its eight year run. Each week, Rice would go out in her helicopter under the orders of Kendall and the contestants:

Treasure Hunt

They’d have 45 minutes to find the ‘treasure’, using a whole library of books to solve the clues provided.

Former TV-AM ‘weather girl’ Wincey Willis would act as an adjudicator to make sure everything was above board, occasionally awarding extra time if something had screwed up, such as when a clue got blown away before Rice could find it. There were three clues in all to solve before the end of the programme, and if they weren’t solved and the treasure found, that was it – no prize. But if there was enough time left over, contestants could even go on to try for a bonus prize afterwards.

Most of the attention of the show was focused on the ‘skyrunner’ in her helicopter as she flew around the countryside, filling in gaps in the action with general knowledge and interacting with people, sometimes in staged encounters. The longest-running skyrunner was Anneka Rice whose interaction with Graham, the cameraman who literally followed her everywhere, was part of the show’s appeal. Graham, for reasons not best explained, was very fond of shots of Anneka Rice’s bottom.

Anneka Rice's bottom

And for most of Treasure Hunt‘s history, Anneka Rice’s bottom was one of the selling points of the show. It even won the rear of the year award in 1986, the same year the show won a light entertainment BAFTA.

However, Rice went on maternity leave in the final series, so former England tennis player Annabel Croft took over from her.

Unfortunately, the writing was on the wall for the show at this point, and ‘guest skyrunner’ Croft proved to be the show’s final skyrunner. However, fuelled by the exciting possibilities of

  1. Helicopters
  2. People running around the countryside

and realising that

  1. Kenneth Kendall wasn’t a draw compared to either Croft or Rice
  2. People standing around in a studio isn’t that exciting

the show’s production company pitched a similar idea to Treasure Hunt to Channel 4. Interceptor, hosted this time by Croft, saw a bunch of people running around the countryside trying to avoid a helicopter, in this case one flown by ‘The Interceptor’ (Sean O’Kane), who had a laser gun that he would fire at targets on the runners wearing packs of money on their backs. If the runners were hit, that was that and the pack wouldn’t open, but if they survived the entire show, they could open the packs on their backs and keep the oodles of cash. It lasted only one series and if I show you this first episode, you’ll understand why:

Treasure Hunt was briefly revived in 2002 by the BBC, this time with newsreader Dermot Murnaghan presenting, the skyrunner being Suzi Perry. But despite managing to go to exotic locations like Mexico City, it only lasted two series – probably because it’s a lot cheaper to fly around the M25 than Mexico City. It seems that without Anneka Rice and her bottom, a treasure hunt just isn’t a treasure hunt.


  • I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.