This ad is called Sunshine and it’s currently appearing in cinemas. It’s quite lovely. It’s also for ITV1. Can someone explain how these two things are related?
I can sort of squint and see it: watching ITV1 is like sunshine on a rainy day. But the question is: has the person who came up with this advert seen ITV1 recently?
As a side note, I listened to Michael Grade claiming on Simon Mayo’s show recently that ITV1 was the number one channel in the UK and should replace BBC1 in the top slot. Anyone believe that for a second?
I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.
