FilmFour’s going to be free from July 23rd, as mentioned previously. To let everyone know, FilmFour got Kevin Spacey to direct an ad promoting this fact. He managed to get loads of his pals, including Lucy Liu, Christian Slater, Willem Dafoe, Ewan McGregor, Rhys Ifans and Dame Judi Dench, to appear, doing very odd things. More info over at Brand Republic, but here’s a shot from it, since no one’s uploaded a video yet. They’re in Trafalgar Square, incidentally.