ITV has found a clue! Oh wait. No it hasn’t.

Hot on the heels of the slightly worrying ITV game plan announced last week comes evidence that ITV may actually have found a clue somewhere: it’s signed up Ricky Gervais and Al Murray for their own shows.

Unfortunately, the clue kind of stops there.

Gervais has written a series based on his book Flanimals, which he’ll be making in association with Aardman Animations. Sounds good for kids anyway. But only for kids. It’s not at all for adults that book or its sequel, so we’re not looking at another family show like Doctor Who here. I’m not thrilled about its long-term prospects.

And Al Murray has his own fake chat show! Cracking. That’s a completely unmined format then. I suspect that’s going to run for about a season at best. I’m also guessing his US pilot didn’t take off, either.

Oh well. At least it’s trying.

Author

  • Rob Buckley

    I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.

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