It started with Mission: Impossible 3, which was released on the fourth of May this year. So that’s M:I 3 on 4/5/6. Ooh, clev-er.
Now The Omen is coming out on Tuesday 6th June. That’s 6/6/6.
Weird.
This lends itself to a new theory. Well, three actually. Which do you think is right?
- Movie companies are now holding back or bringing forward release dates of movies to match clever dates
- Marketing departments at movie companies now believe in the power of numerology
- Entire movies are now being made purely so they can be released on a clever date. After all, surely there was no point to re-making The Omen except that it’s the only movie that could possibly benefit from that date.
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I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.
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