Movie marketing departments and the power of numbers

It started with Mission: Impossible 3, which was released on the fourth of May this year. So that’s M:I 3 on 4/5/6. Ooh, clev-er.

Now The Omen is coming out on Tuesday 6th June. That’s 6/6/6.


This lends itself to a new theory. Well, three actually. Which do you think is right?

  1. Movie companies are now holding back or bringing forward release dates of movies to match clever dates
  2. Marketing departments at movie companies now believe in the power of numerology
  3. Entire movies are now being made purely so they can be released on a clever date. After all, surely there was no point to re-making The Omen except that it’s the only movie that could possibly benefit from that date.