US TV series distribution: a two-speed market

Normally, I wouldn’t subject you to the full horror of an analyst’s press release, but for once – I don’t know what the cause is, but it could be the dawning of the Age of Aquarius or something – it’s actually almost interesting and relevant:

US TV series distribution: a two-speed market
Tim Westcott, Senior Principal Analyst at IHS Technology

Key points: 

  • Production of original scripted series is continuing to grow in in the US. IHS Technology noted 324 drama and comedy (scripted) series produced by the big five networks, basic and pay cable, and online platforms in 2015, compared to 297 in 2014.
  • More than three quarters of new and returning shows launched in the latest network season (2015/2016) had sold to one or more of the key international territories at the time we closed our research.
  • The increasing roll out of online platforms, combined with the strategy of pay TV platforms to migrate US series quickly to their home markets, have led to a dramatic shortening of international release windows. In the UK, the average window was 37 days, down from 102 days.

Analysis: 

A key focus for our research is to track the distribution of original US series to the international market, by analysing how quickly US series migrate to four key territories: the UK, Australia, France and Germany. Those series that have sold internationally are migrating much more quickly that they did even than last year.

In this year’s report, we note a pronounced change in the timing between US and international release. The biggest change is France, where the average window from US release was only 32 days, compared to 159 in 2014/2015. In the UK, the average window was 37 days, down from 102 days, while in Australia—another country where US series do not need to go through the time-consuming process of being dubbed—the window was 37 days compared to 120 in 2014/2015. In Germany, the average window was 61 days, down from 170 the season before.

Research clearly indicates that ‘the Netflix effect’—the policy of the streaming service to launch its originals simultaneously across all of its territories—has transformed the TV distribution business over the last couple of years.

However, in a market like France, where viewers are accustomed to watching US series dubbed rather than subtitled, programmes can still take many months to make the transition. French viewers may even be a whole season behind the US for established shows like CSI or Castle, and furthermore many of the US series aired by linear TV networks in France are second runs of shows that have made a debut elsewhere.

For this reason we see France as a two-speed distribution market—with US series moving quickly to online and premium pay but more slowly to other networks. The same is true of Germany; other than on Netflix, few US series make a fast transition.

UK: Sky indulges its appetite for US acquisitions with HBO and Showtime

In the UK, pay TV remains much more likely to air US series than free TV networks. Pay TV accounted for 49% of US acquisitions in 2015/16, compared to 17% for free-to-air and 34% for online. This is partly a matter of programming policy—the two top-rated channels BBC1 and ITV generally only broadcast home-grown programming in prime time, apart from the occasional film—but it’s also because pay TV tends to outbid free TV for the most popular programming.

Sky has so far scheduled a total of 30 US series from the 2015/2016 season across its networks. Sky Atlantic, which has become an increasingly important part of its overall offering, airs HBO series under an output deal and will become the home of all Showtime series under the new multi-territory agreement closed in January this year. New seasons of Game of Thrones, Girls and Togetherness all aired within at least one day of the US.

News: new Doctor Who companion; BBC budget switches; less Grimm; M6’s Frozen Dead; + more

Doctor Who

Film

Australian TV

  • ABC green lights: adaptation of Elliot Perlman’s psychological mystery Seven Types of Ambiguity, with Hugo Weaving et al

Canadian TV

French TV

UK TV

US TV

News: Carrie-Anne Moss joins Humans; Krypton pilot; HBO renewals; Dickensian cancelled; + more

Film casting

International TV

UK TV

UK TV show casting

New UK TV show casting

  • Jonathan Pryce, Chloe Pirrie, Finn Atkins et al join BBC One’s To Walk Invisible

US TV

US TV show casting

  • Heather Graham, Danny Pudi, Noah Wyle et al to guest on Angie Tribeca

New US TV shows

  • IFC developing: comedies Todd Barth Can Help You, Canterbury Tales, Detective Lady, How To Rig An Election, Grand Lake, Living With Yourself, and This Land is Ours
  • OWN renews: Greenleaf
  • Syfy green lights: pilot of Superman prequel Krypton

New US TV show casting

  • Cloris Leachman, Peter Stormare, Chris Obi et al join Starz’s American Gods
US TV

Review: Containment 1×1 (US: The CW; UK: E4)

In the US: Tuesdays, 9/8c, The CW
In the UK: Acquired by E4 for Summer airing

Normally, the way this blog works is that I scour the world looking for TV shows that you all might want to watch (or avoid) and review them. Then, at some indeterminate point in the future, maybe a few months later, maybe not at all, eventually they’ll arrive on some UK TV channel or Internet service and, maybe you’ll look back and read what I said about them, to see if they’re worth watching (or avoiding).

As you can imagine, with that kind of top editorial USP and universal appeal, TMINE has become one of the top traffic destinations on the Internet, as well as a veritable ad magnet, and I’ve become famous. Normal people can hardly spend a day without mentioning how much they like TMINE in regular conversation down the pub, launderette or wherever. Why just today, I was talking to someone I’ve worked with for about four years about top US TV shows and I mentioned that I always watched the first three episodes of any TV show to see whether it’s good or bad.

“Do you?” she said, obviously bewildered why anyone would do that. 

That’s how famous the Carusometer and Barrometer have made me.

Anyway, with Containment, most of you will probably be able to turn the tables on me. The CW’s latest show – its third and final new one this year – sees the outbreak of a lethal new disease in Atlanta that can be communicated by bodily fluids or contact. So quickly does it spread, the government decides that everyone walking four to six feet apart from one another isn’t enough and it needs to quarantine the outbreak, so sticks a great big fence round it.

Some people, most of them young and pretty, get stuck on the outside; some people, most of them young and pretty, get stuck on the inside – usually, relationship partners get stuck on the opposite sides of the fence (what are the odds of that?). Is that going to be enough to stop the virus? Will everyone be reunited after a couple of days when the fence comes down, as the government promises? And just how many relationships will get started or ended by the quarantine?

Well, if the flashforward to Day 3 at the start and end of the first episode is anything to go by, it’ll be just three small notches down the Bad Things scale from ‘Zombie Apocalypse’ by that point.

So why will you be able to turn the tables on me? Well, what if I give you the hint that everyone keeps talking about a ‘cordon sanitaire’ and ‘inside the cordon’?

Yes, that’s right. It’s an adaptation of Belgian drama Cordon, which you all probably watched on BBC Four last year:

I didn’t. I’d tried Salamander. That was the best Belgium had to offer. It was rubbishCordon was second choice, so why bother with that, hey?

So was it good then? Does it end well? I’ve read Wiki about it now, and this seems pretty close to it so far, which means you probably know better than I do whether Containment is going to be good, as I’ve only seen the first episode.

Anyway, this is semi-pants, semi-good, and I say this as someone with a repeatedly self-professed love for the ‘killer virus’ genre. Despite largely having a cast of Brits, Australians and Canadians all struggling to survive, it’s basically a CW/American-isation of a more adult Euro-thriller.

David Gyasi (Apparitions, Cloud Atlas, Interstellar) is the noble cop struggling to keep his community and his relationship together, while he tries to work out the true agenda of the ambivalent and strangely stern government doctor running things, Claudia Black (Stargate, Farscape); Chris Wood (The Vampire Diaries) is his pal cop, oddly resentful he’s trapped inside the hot zone with cute single parent teacher Kristen Gutoskie (Beaver Falls, Republic of Doyle); Hanna Mangan Lawrence (Spartacus) is the pregnant teenager on the run who’s now trapped in the city; and George Young (The Brian Jackson Show) is the plucky Brit doctor trying to come up with a cure.

The show is often at pains to do the least interesting, most soapiest thing possible, cutting away as soon as “the science part” begins to have someone sulking like a teenager who’s not allowed to play on the XBox again until they’ve done their homework because killer viruses are, like, just so unfair, dad. Vectors and proteins aren’t anywhere near as interesting as wondering how this 100% fatal killer virus outbreak makes you feel about your relationship, is it, not when those relationships are so 100% completely predictable?

There is a slightly offensive part (imported and translated into ‘merican from Cordon‘s Afghan) that has the killer virus, which turns out to have been weaponised, being brought into the US by a Syrian refugee. From both Wiki and the show’s own production notes, which reveal that journalist Trevor St John (One Life To Live) is going to pop up in later episodes, suspicious of the government’s story, it seems this is a bit of a ruse, so I’m not going to get too het up about it, but it’s notable that the muslim family are the first ones under suspicion and carted off to quarantine.

But those problems aside, it’s not as much of a clunker as it could have been, certainly not compared to Between, the almost platonic CW ideal of Containment. It’s a bit more gruesome and death-filled than you might expect; it is actually filmed in Atlanta and while it’s not quite 54% black and no one’s doing a Georgia accent, the cast is reasonably diverse; there is some science in there; some of the dialogue is occasionally pretty good; and there’s the occasional scene that touches on the frightening. I’m sure the conspiracy theory is going to turn out to be insanely ridiculous, but we’ve not had to endure that yet, and it all seems moderately enticing at the moment.

If there’s nothing better on and you’ve not seen Cordon, give Containment a go to see if it’s to your liking – it’s a ‘limited series’ so hopefully won’t take up too much of your life if you decide to stick with it, too. But Containment is a low-rent US adaptation of a low-rent Belgian TV show in the scheme things, so don’t have great expectations going in – especially not if you already know how the original ends.

News: Shannara Chronicles renewed; 6 new Sky shows, 2 new BET shows; Snatch series; + more

Film trailers

  • Teaser trailer for The Girl on the Train, with Emily Blunt
  • Trailer for The Magnificent Seven, with Denzel Washington, Chris Pratt et al
  • Trailer for Jason Bourne

Internet TV

Canadian TV

European TV

New UK TV shows

  • Sky green lights: Rowan Joffe revenge thriller Tin Star with Tim Roth and Christina Hendricks; Dawn French cooking comedy Delicious; Neil Jordan thriller Riviera with Julia Stiles; adaptation of Jasper Fforde’s The Last Dragonslayer; Bill Gallagher US-British period drama Jamestown
  • …and John Ridley/Idris Elba Black Power drama Guerrilla

US TV

New US TV shows

New US TV show casting