ITV has announced its shiny strategy to deal with the slight revenue shortfall it has. There’s some good, some bad and some ugly.
- Scale back the number of single or two-part dramas on ITV1 and replace them with cheaper programming (Is that possible?)
- Reduce the tarriffs it pays producers for programmes (Even more?)
- Move towards deals with production companies which will cut programme fees – but with the chance to make more money through performance related bonuses (Sure it will)
- Tender out more major projects and contracts in a bid to get the most competitive prices (you’re not doing that already?)
- Have less makeover and lifestyle shows in daytime (yey!)
- ‘Modernise’ PSB (public service broadcasting) commitments (ooh aye? And by modernise we mean ‘get rid of if possible’?)
- Increase the number of US acquired series shown on ITV1 (Cunning! Cheap but good programming!)
- ITV Productions is to stop producing domestic 90-minute drama specials and instead concentrate on long running series and high-end period and contemporary programming.
- The company is to stop making low-margin one off documentaries as well as history, wildlife and kids programming. Instead, it will concentrate on factual entertainment, high end drama and drama series, quiz and game shows and comedy. (oh dear)