Please don’t watch Pretty Little Liars on Viva

Pretty Little Liars PR stunt

Now I’m about to do something that I don’t normally do: I’m going to tell you not to watch a show that’s actually quite good. Pretty Little Liars was the summer’s surprise success story for The CW, a kind of blending of Gossip Girl and Vampire Diaries in which a group of four friends with lots of deep dark secrets are reunited and think they’re been stalked by a former friend who they all think is dead. It’s not my cup of tea, but it’s surprisingly good for what it is.

Now it’s been acquired by Viva, which is one of those odd Freeview channels (it’s also on Sky and Virgin) in the UK that no one in the UK has heard of that mysteriously acquires decent US programming (cf Community), the result of which is that no one gets to see the decent programmes, because no one knows they’re on. Viva seems to be aware of this problem since it recently ran a stunt to promote Pretty Little Liars: they blocked off traffic and sent four weeping girls around the streets of central London in a mock funeral procession. I can see from the photos that Regent’s Street, Oxford Street, Panton Street and Great Marlborough Street at the very least all got snarled up by this, which means all the roads in between them did, too.

So I’m saying this now: central London’s traffic is messed up enough already without stupid PR companies running stupid stunts like this. So don’t encourage Viva to do it again. Don’t watch Pretty Little Liars, even though it’s quite good.

More Pretty Little Liars stupidity

  • SK

    Surely nobody with any sense even tries to drive in central London during the day?

  • MediumRob

    “Surely nobody with any sense even tries to drive in central London during the day?”
    Ah yes, but our brainiacs are messing things up for the buses as well…

  • One of the Lethal Weapon movies blew up a Long Beach gas station right by my old place there without telling neighbors it was gonna happen.
    I have never and will never see that movie.

  • Are you going to play Russian roulette and try to guess which one has the explosion and watch the others?

  • Well im unhappy that viva DONT show pretty little liars anymore .Beacouse im from Ireland and they dont have abc family .Its not fair !!

  • Danielle hyden

    NOOOOO pretty little liars isn’t coming back on WHY NOT !!!!!! i love that show its the only good thing on NOOO !!!

  • Nik

    “NOOOOO pretty little liars isn’t coming back on WHY NOT !!!!!! i love that show its the only good thing on NOOO !!!”
    It will, they only aired the 1st 10 episodes because that’s how it aired in the US. Right now the US is airing the next 12 episodes which the UK should get later. And it was recently renewed for a second season so you’ve got plenty to look forward to.
    Follow twitter.com/PLLIreland for updates =)

  • emm turneerr

    i heard its back on june 12th 2011 for the UK? anyone got anything to add to that cause i want a definite answer! :|:|:|