An archive of blog entries about TV and film commercials.
Dell has a new advert for ‘Dell Cinema’ – basically, a good display, sound system and WiFi card – that deserves a good nitpick, because it’s even more nonsense than most ads:
- “If it’s made for a cinematic experience”. That’s a picture of Netflix’s Stranger Things. It was made for TV, not the cinema.
- “It’s made for Dell”. If it had been made for a cinematic experience, that would be found in the cinema, not on a laptop with a 13″ screen.
- “Screen images simulated”. You can’t even see how good Dell Cinema is from the ad. Sure, I’ll just take it on trust then.