Cinematic Dell
Commercials

‘If it’s made for a cinematic experience’ – it’s not, Dell. Don’t be silly

Dell has a new advert for ‘Dell Cinema’ – basically, a good display, sound system and WiFi card – that deserves a good nitpick, because it’s even more nonsense than most ads:

  1. “If it’s made for a cinematic experience”. That’s a picture of Netflix’s Stranger Things. It was made for TV, not the cinema.
  2. “It’s made for Dell”. If it had been made for a cinematic experience, that would be found in the cinema, not on a laptop with a 13″ screen.
  3. “Screen images simulated”. You can’t even see how good Dell Cinema is from the ad. Sure, I’ll just take it on trust then.
Hewlogram
Commercials

Fancy a belated pastiche of Automan that also doubles as an advert for some computer software?

Automan aired in 1983. A buddy-buddy cop dramedy, in which one of the buddies happened to be a computer-generated hologram who was friends with Pac-man and Donkey Kong, it was one of Glen A Larson’s long line of sci-fi action cop dramas that peppered the 80s. However, it didn’t last as long as Knight Rider and has largely disappeared into both obscurity and people’s childhood memories. Or their DVD collections.

Oddly, though, today seems to be a day for US TV shows of the 80s to be making a comeback and we’ve just had the release of Hewlogram, a pastiche of Automan that stars David Hewlett (Stargate: Atlantis). It’s a surprisingly accurate parody of the first episode of the show, as well as a good recreation of the show’s look and its title sequence. There are even guest appearances at the end by both Automan himself Chuck Wagner and Cursor.

Why is this happening, 34 years after the show aired? Well, the guy with Hewlett is Aharon Rabinowitz, the head of marketing for a software company called Red Giant, and the whole thing is a big ad for the company’s Red Giant Universe 2.2 visual effects tool. Still, I won’t begrudge it that. It’s actually pretty funny.

[via]

You can now watch BMW’s new Neill Blomkamp mini-movie, Escape

Last month, I heralded the fact that a new BMW mini-movie with Clive Owen was on its way, directed by Neill Blomkamp (District 9, Chappie, Elysium), with Dakota Fanning, Jon Bernthal and Vera Farmiga along for the ride. Well, it’s here now and you can watch it below. It’s an odd little thing, being the usual Blomkamp combination of top action scenes combined with a bit of weird science fiction, as well as just a hint of The Transporter. It’s only 10 minutes, so why not give it a whirl – it might encourage BMW to make some more.

UPDATE: Now with the actual movie, rather than a trailer for Graves. Oops.

The CW’s superhero fight club is back

Last year, The CW put together a nice little team-up trailer to show off its roster of superhero characters in a make-believe training ‘fight club’. Of course, that was back when the network had a mere two superhero shows to its name: Arrow and The Flash. Can you believe it was ever so superhero-poor?

Now, though, it’s not only launched DC’s Legends of Tomorrow, it’s picked up CBS’s Supergirl and made it its own. Yep, we’re up to four shows – one every weekday night, except for the desert wasteland that is Friday. That seems much more sensible, doesn’t it?

To show off the new characters, as well as the old, here’s the sequel to that trailer: Fight Club 2.0. It’s not as much fun as the original and it goes on way too long, but it’s clearly got a bigger budget and it’s nice to see nerdy Supergirl and Flash sparking off each other again.