Captain Marvel
Commercials

Captain Marvel catches up with everything that’s changed since the 1990s

She has her origin in the 1990s, goes away for a couple of decades then gets summoned back by a pager in time for Avengers: Endgame this week. That means that Brie Larson’s Captain Marvel has some catching up to do, including learning about the strange relationship between Instagram and food.

It’s an ad for Audi, but don’t let that stop you watching it.

Advertisements
Advertisements

What (yet more) TV’s on at the BFI and Radio Times TV festival in April

The BFI/Radio Times festival

Every month, TMINE lets you know what TV the BFI will be presenting at the South Bank in London

Still following in BAFTA’s footsteps, the BFI and Radio Times have unveiled even more additions to their forthcoming TV festival. Rather than me type it all out again, though, here’s the press release with the new events:

The BFI’s Missing Believed Wiped annual programme, which seeks to screen TV material long thought lost, will mount a special event during the Festival featuring the latest exciting recovery from Philip Morris, CEO of Television International Enterprises Archives (TIEA). An archive television archaeologist who has traveled the world to track down missing episodes, Philip’s never say die attitude has helped him over the years recover a wealth of ‘lost’ British Television.

Fresh from rediscovering lost episodes of Morecambe and Wise in Sierra Leone, the Festival welcomes Phillip Morris back to BFI Southbank to give news of, and clips from, his latest finds, plus present his most recent return, The Scaffold Live at the Talk of the Town (1969, BBC). Unseen for 50 years since its original transmission, this prime-time BBC TV special, filmed at the popular ‘Talk of the Town’ nightclub at London’s Hippodrome, features the 60s Liverpool group whose unique mixture of pop, poetry and comedy made them regulars in the pop charts with hits including, Thank U Very Much and Do You Remember.

Filmed just weeks after the band celebrated their world-wide number one success with Lily the Pink, the original 16mm film of The Scaffold Live at the Talk of the Town was discovered by Philip Morris in Nigeria. What makes this remarkable find even more significant is the presence of colour subcarrier chromadots on the black and white print, which like the recently recovered early Morecambe and Wise episodes, offers an opportunity for colour recovery to experience the programme as it was originally filmed and broadcast. We are thrilled that The Scaffold (Mike McGear McCartney, John Gorman and Roger McGough) will join Philip Morris to introduce this special screening on Saturday 13 April, 7:30pm, NFT3.

The festival will also present a unique programme of Britain’s Earliest TV Ads drawn from the extensive television holdings of the BFI National Archive. When commercial television arrived in Britain in 1955 it resulted in the birth of an exciting new industry. Screening on Saturday 13 April at 1:00pm in NFT3, this specially curated event, hosted by John Lloyd (Spitting Image, QI), features some of the earliest television adverts in the BFI’s national collection, showcasing fledgling offerings from a nascent industry with an esoteric array of sometimes amusing, unintentionally hilarious but often informative mini-masterpieces.

The screening will include TV Talk, an informative film made by creative ad agency Lintas, exploring the possibilities and problems facing advertisers on the eve of commercial television in the UK. The event also brings together the six surviving adverts that were transmitted as part of ITV’s launch night schedule on 22 September, 1955. The programme will also explore the culturally unique British phenomenon of the admag, with extracts from these advertising magazine shows which were an early alternative to commercial breaks. Formatted as shoppers guides and fronted by celebrity presenters, such as Anne Shelton, admags extoled the virtues of various products and were extremely popular with viewers until the infamous Pilkington Report of 1962, which led to changes in legislation in television advertising which marked the death knell for the admag.

Undeniably a true giant of modern British culture, the Festival celebrates David Bowie on the box with, From the BFI Archive: David Bowie on Saturday 13 April, 2:30pm, NFT1, an enthralling programme of forgotten footage of the iconic star on British television across the decades, featuring clips from revealing interviews, unexpected acting appearances and dazzling music performances. The line-up includes a legendary duet with fellow glam star Marc Bolan on Marc, Bolan’s 1977 television show, an unguarded 1979 interview for Thames TV with Good Afternoon’s Mavis Nicholson and electrifying performances at Pleasure at the Palace and Channel 4’s 90’s Friday night schedule stalwart TFI Friday.

Advertisements
Advertisements
The Dude and Carrie Bradshaw
Commercials

When Carrie Bradshaw met The Dude

This year’s Superbowl is fast-approaching in the US, so expect a lot of high-profile, highly expensive ads to start hitting the YouTubes. First up, we have an unexpected meeting between Sex and the City‘s Carrie Bradshaw and The Big Lebowski‘s The Dude, both of whom have decided to forego their normal tipples in favour of Stella Artois this year.

This isn’t quite a one-off, as Carrie (well, Sarah Jessica Parker) also recently recreated the title sequence of Sex and the City for the company’s ‘Pour it forward’ clean water campaign:

[via]

Advertisements
Cinematic Dell
Commercials

‘If it’s made for a cinematic experience’ – it’s not, Dell. Don’t be silly

Dell has a new advert for ‘Dell Cinema’ – basically, a good display, sound system and WiFi card – that deserves a good nitpick, because it’s even more nonsense than most ads:

  1. “If it’s made for a cinematic experience”. That’s a picture of Netflix’s Stranger Things. It was made for TV, not the cinema.
  2. “It’s made for Dell”. If it had been made for a cinematic experience, that would be found in the cinema, not on a laptop with a 13″ screen.
  3. “Screen images simulated”. You can’t even see how good Dell Cinema is from the ad. Sure, I’ll just take it on trust then.