Psychoville viral marketing takes a leaf out of Obsessed’s book


Two of the League of Gentlemen – Reece Shearsmith and Steve Pemberton – have a new show called Psychoville coming to BBC2 on Thursday. To promote it, they appear to have taken a leaf out of the lovely Ali Larter’s promotional playbook and come up with a viral marketing campaign similar to that used for Obsessed.

Simply go to the Psychoville web site, enter a few details and upload a friend’s embarrassing photograph, and they’ll receive a mysterious warning from Graham Norton of a virus that will infect their computer – and a black-gloved man will threaten to expose all their secrets unless they do what he says. You can see a demo version done on David Tennant below.


  • Rob Buckley

    I’m Rob Buckley, a journalist who writes for UK media magazines that most people have never heard of although you might have heard me on the podcast Lockdown Land or Radio 5 Live’s Saturday Edition or Afternoon Edition. I’ve edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for TV producers magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it “web site for urban hedonists” The Tribe. Since going freelance, I've contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network, TV Scoop and The Custard TV.

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