Psychoville viral marketing takes a leaf out of Obsessed’s book


Two of the League of Gentlemen – Reece Shearsmith and Steve Pemberton – have a new show called Psychoville coming to BBC2 on Thursday. To promote it, they appear to have taken a leaf out of the lovely Ali Larter’s promotional playbook and come up with a viral marketing campaign similar to that used for Obsessed.

Simply go to the Psychoville web site, enter a few details and upload a friend’s embarrassing photograph, and they’ll receive a mysterious warning from Graham Norton of a virus that will infect their computer – and a black-gloved man will threaten to expose all their secrets unless they do what he says. You can see a demo version done on David Tennant below.