So if you haven't heard, Richard Desmond, owner of various pornographic television stations and publications, as well as the Daily Star and Daily Express (yes, there is some tautology there), has acquired for the princely sum of £200m the rights to make new series of Big Brother on Channel 5.
Yes, £200 million. For two years.
So the big question this week is:
Is Richard Desmond mental? Can Big Brother even be made to work on Channel 5? If it can, can he ever recuperate £200m with it? And will you watch it?
Answers below or on your own blog, please!