Two of the League of Gentlemen - Reece Shearsmith and Steve Pemberton - have a new show called Psychoville coming to BBC2 on Thursday. To promote it, they appear to have taken a leaf out of the lovely Ali Larter's promotional playbook and come up with a viral marketing campaign similar to that used for Obsessed.
Simply go to the Psychoville web site, enter a few details and upload a friend's embarrassing photograph, and they'll receive a mysterious warning from Graham Norton of a virus that will infect their computer - and a black-gloved man will threaten to expose all their secrets unless they do what he says. You can see a demo version done on David Tennant below.
How's this for cross-promotion? USA Network favourite Michael Westen from Burn Notice gives some advice to the network's new arrival, Dr Hank Lawson of Royal Pains, on how to survive in a new city after losing your job - in his own inimitable MacGyverish way. Short and funny but one for Toobworld to investigate, I think!
Don't you love Zoeey Deschanel, the better Deschanel sister (the other, unforgivably, starring in Bones)? She was great in Elf and Frasier, for example, and was one of the few good things about the movie version of The Hitchhiker's Guide to the Galaxy. She's also a singer and for some reason the American cotton industry has hired her to promote their wares, which she's done by pretending to be Katy Perry.
US blogging pal Toby has been paying far more attention to Comic Relief than I have, it seems. I feel quite shamed. So this is me, being shamed into action.
First up, as pointed out by Tobes, here's a selection of much-loved characters from British commercials – as well as Michael Winner – clubbing together to come up with an idea for Comic Relief. Can you recognise them all?
Outnumbered is also doing a sketch and here's some footage that didn't make it (thanks again Tobes!)
I can't embed this one, so you're going to have to go over to The Mirror's web site to see it, but James Corden does a turn as Smithy from Gavin & Stacey with the England football team, too.
Read more on What have you been watching this week? (w/e 3 July)