In the US: Thursdays, 9.30/8.30c, NBC
In the UK: Five, from January (probably)
Wake up, NBC! Wake up!
I don't know if you've noticed this, but Tina Fey has been something of a hot property of late. Thanks to her scary impersonation of Sarah Palin (here with Will Ferrell as George Bush), people all over the world are waking up to the fact that despite having been on and written for a recent season of SNL, she is in fact a comedy genius.
Not NBC though, because they've waited until the end of October to bring to our screens the latest season of 30 Rock. Set behind the scenes of a fictitious NBC sketch show, it features Tina Fey as the show's bewildered liberal producer and Alec Baldwin as the interfering conservative executive in charge of Fey's show, east coast programming and microwave ovens. And it's easily the best comedy on television at the moment (yes, better than The Office, etc)
Well done, NBC. Would you like to look at your ratings? Scary, aren't they? Want to start thinking a bit more in future, maybe, about how you could capitalise on events rather than simply staring at them blankly?
Of course, there may have been doubts about the show's funniness. Would season three be as funny as previous seasons?
Don't be silly. Of course it would.