I even greater respect for Jon Stewart than I had before. I've been a fan of his for a reasonably long time, ever since he proved himself smarter than the assorted panels he hosted on Where's Elvis This Week?.
But you've got to give the man credit: paid $100,000 to host a flannel chat at Advertising Week, he still gave the assembled editors the kind of grilling he reserves for people on The Daily Show.
He asked the editor of Men's Health, “Why is your magazine so gay?” and “Do the men on the cover always have to be - what's the word - glistening?”
To the editor of Time on why he revealed the sources of the infamous Plume leak: “One prosecutor asks for some documents and everyone pulls their underwear over their heads and you turn them over. And not only that, but Newsweek breaks the story. What the fuck, Jim?”
He even gave print media in the US a collective slapping by saying, “I didn't say you weren't important, I just said you sit at the kids' table”, a reference to their increasing irrelevance compared to TV in contributing to the national debate.
That man has balls, insight and, gosh darn it, he tells it as he sees it. It probably makes him more of a journalist than many of the assembled editors.
Incidentally, there was an interesting interview with him in Saturday's Guardian, which although a bit shallow, did at least reveal the exciting news that digital channel, More4, set to launch very soon now, will be airing The Daily Show, starting 12th October.