The West Wing’s latest effect on politics: the Big Block of Cheese Day

The West Wing was a show about politics that also had an effect on politics – many of Tony Blair’s advisors were avid West Wing fans, for example, and the show’s heady brand of liberal optimism about politics affected them, too.

However, perhaps one of the strangest effects of the show, nearly a decade after it finally left our screens, was ‘the Big Block of Cheese Day’.

Last year, the White House launched a virtual Big Block of Cheese Day. You knew about that, right? Perhaps not.

Recognising it might have been a little too low profile last year, this year, it’s got a whole bunch of The West Wing‘s cast together to promote the second Big Block of Cheese Day. What would you like to talk about?