Categorised | Charley says

Tags | None

Charley says: Men - always use a condom

Posted on February 12, 2014 | Post a comment | Bookmark and Share

Any feminist analysis of literature, particularly visual media such as TV, will usually end up invoking ‘the male gaze’ – that is, whether female characters are viewed through the prism of (heterosexual) male desires, concepts about women, etc, or whether there is a greater personal truth to them.

Of course, if you’re targeting an ad at heterosexual men that’s largely about their desires, the male gaze is something that’s going to crop up. Back in the 80s, when HIV/AIDS was a very worrying new disease, persuading men to use condoms for pretty much the first time in a generation was something that required a large-scale government health campaign – even if there was a chance they’d get AIDS and die if they didn’t.

So behold, the male gaze writ large. She’s hot (look!), she’s up for it (look!), but oh the horror if she asks you to stay the night!

Allowable comments

You can leave just about any kind of comment you like. You can argue, suggest I am (or anyone else is) wrong, leaving general messages of love – anything. However, you absolutely can't leave messages that attack other commenters (or me), are simple variations of "your review sucks" or that are misogynistic, racist, homophobic, etc: your comment will either be edited or deleted and you'll be barred from leaving any further comments. We want to keep it civil here.


You can hide a spoiler by putting <spoiler> before it and </spoiler> after it. Hover over a spoiler to reveal it!

Featured Articles

Twin Peaks

Lynch at his best in years