• Mark Carroll

    American car advertisements often proudly advertise what to Western European viewers will be rather rubbish fuel efficiencies. It is amazing to watch them in discussion shows wringing their hands over the importance of technological advancement and hybrids or whatever when engineering already routinely implemented elsewhere delivers substantial improvements over what is usual in the US. I could make analogies with other spheres of public discourse, but I don't want to go too far off on a political tangent, so suffice it to say that the low mpg won't raise too many eyebrows among the target market, the available options are balanced wholly differently, or at least they were as of just a few years ago. (Lest I seem too environmentally friendly or anti-American, I will happy say that I love and miss driving long-distance in the US and have fond memories of gas being 99c/gal: our first two cars there were 5l V8s, it's just a different market which makes the advertisements odd to us. The last car I bought there, I would have bought something like a 4×4 Panda Cross turbodiesel had they been available; instead I bought a sports car.)

  • My brother-in-law lived in the US for a while and he said the thing that amazed him most wasn't the low cost of petrol or even the low mpg but just how poor quality the petrol was

  • Mark Carroll

    That's interesting, I'd never realized.