To some extent, these public information films we've been looking at were works of art. Small wonder then that the occasional one would draw on actual works of art for inspiration*.
To warn mothers (only mothers pushed prams in the 70s) about the risks inherent in overbalancing prams, this public information film uses Munch's 'The Scream' to fill its viewers with horrors. I'm not entirely sure it works, but it's a nice try.
* Yes, I'm aware that was probably the clunkiest intro to any article ever. Sue me