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Question of the week: what can NBC do to get people to actually watch its programmes?

Posted on October 6, 2011 | Post a comment | Bookmark and Share

Well, we're three weeks into the fall season and we've already had our first drama cancellation – NBC's The Playboy Club. It wasn't a great show, but it wasn't bad, certainly better than the likes of CBS's Unforgettable and ABC's Revenge. Yet The Playboy Club couldn't even get 4m viewers for its final episode, while Unforgettable and Revenge are getting closer to 10m.

However, The Playboy Club is not alone. NBC's remake of Prime Suspect got 6m viewers for its first episode, the worst debut for a Thursday night fall drama. And that's pretty good. Now take a look at NBC's undeniably excellent Community. That gets just about 4.5m, too, while the absolutely appalling and very racist 2 Broke Girls on CBS gets about 10m. What's up there?

So today's question is:

What does NBC have to do to get people to watch its programmes if quality isn't it the answer and people will watch any old tat on the other networks?

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