About the blog
This is a UK media blog with daily news, views, exclusive reviews and good conversation. There's a bit of a bias towards the latest and greatest US TV, but we also cover UK TV ranging from new Doctor Who to old Z Cars, and BBC4 to S4C.

Add in film, theatre, art, books, events and competitions and you've (hopefully) got officially the fourth best blog on the web for media lovers. Oh yes, and there's The Carusometer, the ultimate guide to quality TV.

Praise for the blog
Cision: fourth most important UK TV blog
Social Media Library: Blogging the UK: The Top UK TV blogs 

"The Medium Is Not Enough is a light-hearted look at TV, often from the US, but also from the UK. With varied, well-written content, the blog features healthy engagement and features well in search engines."

Blogs.com: 10 Best Independent Blogs About TV 

"I trust Rob Buckley's taste. And if I know more about how television works in the UK it's because of Rob and his outstanding blog. And did I mention his good taste?"

The Guardian: Internet picks of the week

"Billing itself as 'officially the fourth most popular UK TV blog', there are several whimsical regulars here that could help it climb as high as number three…"

About me
I'm Rob Buckley, a freelance journalist who writes for UK media magazines that most people have never heard of, although you might have heard me on Radio 5 Live's Saturday Edition. I've edited Dreamwatch, Sprocket and Cambridge Film Festival Daily; been technical editor for trade magazine Televisual; reviewed films for the short-lived newspaper Cambridge Insider and the equally short-lived Death Ray and Filmstar magazines; written features for the even shorter-lived newspaper Soho Independent; and was regularly sarcastic about television on the blink-and-you-missed-it "web site for urban hedonists" The Tribe. I'm freelance now and have contributed to the likes of Broadcast, Total Content + Media, Action TV, Off The Telly, Action Network and TV Scoop.