So, on the one hand, I like Christina Applegate, I like chick-lit (within reason) and I like tales of redemptive amnesia. On the other, I'm not especially wowed by Samantha Who?, a Christina Applegate vehicle that mixes romance, shoe addiction, bitchy friends, a man to be re-won, female failings, female strengths and comedy.

I can't seem to work out why that is. Despite losing some of its 'sitcom-ness' since the first episode, making it a better watch altogether, it's still not grabbing me. The characters are only okay, since they're not especially well drawn. Most of the cast are hamming it up, too. But the scripts have some good lines and the plots are pretty good, although occasionally veer towards cringe comedy when they shouldn't.

Maybe my oestrogen level isn't high enough, but as much as like Samantha Who? in theory, in practice, it's just not coming together for me. It is, to quote the great Joey, 'gentle comedy'. Nothing belly-shaking, just smile-raising.

On the other hand, it would be quite good if it considered itself a romance with comedic moments, rather than an American Bridget Jones. If it ups its game and gets funnier or more romantic, that would just be peachy, too.

At the moment though, The Medium is Not Enough declares Samantha Who? a two or 'Partial Caruso' on The Carusometer quality scale. A Partial Caruso corresponds to “a show with two walk-on cameos by David Caruso as the boyfriend of an amnesiac. However, the producers fire him after he claims he would never have gone out with his on-screen girlfriend because he 'can see from her face that she's a thinker'.”

Related entries

• October 16, 2008: Review: Samantha Who? 2x1
  A review of the first episode of the second season of ABC's Samantha Who?